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Google’s Page urges scientists to market themselves

News.com

I like Larry Page. I’ve respected him, but I didn’t know I liked him before tonight. I just read about his urging earlier this week to members of AAAS to take their research out of halls of academia and engineer it into something that will benefit society, or, at least, make sure their findings can be consumed by someone who will. He also encouraged them to be politically active.

…take their scientific studies, market them better and make them readily accessible to the world. That way, the world might have a better chance at solving problems like energy consumption, poverty and global climate change.

“Virtually all economic growth (in the world) was due to technological progress. I think as a society we’re not really paying attention to that,” Page said. “Science has a real marketing problem. If all the growth in world is due to science and technology and no one pays attention to you, then you have a serious marketing problem.”

To that end, Page urged the group to take on more leadership roles in society, i.e., politics, so that they could control more funding for research and development. He also said that scientists should get in the habit of investing part of their scientific grant money to marketing budgets, in order to get the word out to the media about their research.

This concept of science having a marketing problem is not new. I’ve heard this discussed for years. However, I’ve not seen it discussed in such a public forum and it’s great to see it getting wide spread coverage. Also, Page’s emphasis on entrepreneurship (not included in the above quote) resonates with me. I believe entrepreneurship (and federally subsidized education) is what’s made our country the dominant world power.

So, we have:

1. Science should make every attempt to ensure research is accessible in order to maximize the potential that science benefits society.
2. Scientist should be politically active.
3. Academia should treat entrepreneurship as a positive outlet for their research.

All very obviously positive thoughts. It’s important to note that scientists need to be politically active now more than ever. Finally, Page provides us with some real world examples of how today’s science can be today’s solutions:

- Build fewer roads in underdeveloped parts of Africa. Instead, he suggested ultralight planes capable of traveling at up to 145 kmh and which would consume less gasoline than ground vehicles.

- Solar energy installations in the Nevada desert were capable of producing 800 megawatts per square mile (2.5 square km), somewhat less than half the 2000 megawatts of a nuclear power plant, he said. (A midsized natural gas-powered plant generates around 400 or 500 megawatts).

- A major limitation to wind power is the need for a distribution grid to move power from regions where wind blows to where populations are centered. He said 80 per cent of the electrical grid of Europe and North Africa could be served by an ambitious wind distribution grid cross-connecting the two regions. “Are we going to build that grid? I don’t think so. But I think it would be a good idea.”

As I write this I’m watching: “Who Killed the Electric Car“. Very relevant. It’s a good watch. Definitely infuriating.

Ashby Crawls on Water!!

Ok, so she hasn’t crawled on water (yet), but Ashby did start crawling last week. Right at 10 months. She has been mobile for at least two months now, but she would propel herself about by what I can only describe as log-rolling. She would roll from one end of the room to the next, which had to make her dizzy. She is so darn big I think it’s been difficult for her to master crawling. Now she is trying to master climbing up the stairs.

Tommy and Brenda were down this weekend. Tara and I broke the news to them that we’re very likely moving to San Diego at the end of February. Needless to say that was rather emotional. It’s been wonderful living so close to them and Tara, Ashby and I will all miss them greatly. I know Tara takes great comfort in having her folks so close by. Moreover, Ashby loooooves Tbone and PorkChop. To be honest, they’re really our closest friends. We generally spend two weekends a month with them and I’m going to miss having them nearby. Also, I know Tara and Ashby are going to miss our wonderful neighbors J.J., Ron, and Alla. Tara and J.J. have grown close in the last few months (as have Ashby and Alla) and Tara doesn’t easily open herself to new friends. I’ll admit I have allowed myself to fantasize about Alla and Ashby growing up together and remaining close for many many years, even though I knew we almost certainly wouldn’t be around long enough for that. Alla is Ashby’s first friend though and they’re so sweet. End the long term I’m certain it’s for the best though.

We went to Buca’s in Maple Grove. I’ve never been particularly fond of their food–it’s ok, but it’s a great place when you have young children. It’s loud and there’s lot to look at. While waiting for a table I took Ashby into the bar (non-smoking) and sat at the bar and had a drink while waiting for Tara and her folks to park the car. The place was totally packed and it was the only place I could sit down and keep Ashby somewhat sheltered from the throng. I got some disapproving looks, which I thought was odd. So, what’s the protocol now that most places disallow smoking? Who cares if I take my daughter into a non-smoking bar? Does she soak the sin of drinkers by way of osmosis? It’s not like I’m tying one on nor was I driving. She certainly enjoyed it.

Ashby, as always when she is on the go, had a blast. I believe she’s been to Buca’s at least five times since being born. The chain started here in Minneapolis. As an uninteresting side note many many years ago I opened a 350+ seat restaurant that was a total Buca’s rip-off. It was called Bella Vita. I didn’t know it at the time being I had not been to a Buca’s (I think there was only a couple around back then). Anyhow, I guess that’s another reason I like it. I had opened Bella Vita just months after meeting Tara (over 10 years ago). I started out as Soux Chef and then about 6 months later took over as executive chef. The former chef was a complete moron. Then 6 months later Tara and I took off and backpacked Europe for several months having very quickly saved enough money. It was kind of a funny thing. I remember I had just been promoted to Executive Chef and was making really good money (for how young I was and where I lived). Tara and I were talking outside of Bella Vita, smoking of course. And somehow we got on this conversation about how we should go to Africa. So, we decided we would save for the next 5-6 months and split to Africa. After a little research we discovered Europe would be lots cheaper to fly to. At that time I made it a practice of working for no longer than a year before splitting into the woods or on a road trip for a prolonged period of time. I miss that. I can’t believe I’ve lived in MN for just over two years now and I only made it into the BWCA once and only did one white water canoe trip (which Tommy and Brenda still swear they’ll never canoe with us again since that trip–gooood times). Lame.

I can’t wait to take Ashby abroad. I’ll never forget that American fellow we met in Pompeii. He was there with his wife and ~5 year old son. I believe he was a gemologist, or diamond merchant, or something odd like that, but related to gems. I remember thinking how damn cool it was that he was able to just take off and travel Europe for several weeks with his wife and son. With two kids this would be really hard, I think. If not impossible. I think we’ll stick with one child.

Purposely Misleading the American People

Pre-War information was clearly distorted, hyped and fabricated. Here are just a few points that plainly illustrate this:

Point: 10 days after 9/11 the President’s Daily Security Briefing stated there was: “few credible links between Iraq and Al Qaeda. Later CIA reports said the same thing. Yet, for three years after receiving the initial President’s Daily Security Briefing the administration officials continued to say that there were important connections between Iraq and Al Qaeda to the point where nearly half the country believed it.

Point: Mohammed Atta never met in Prague with Iraq officials — he was in fact in Virginia Beach at the time. In fact, the CIA and FBI told the Bush administration most certainly did not take place. Yet, Dick Cheney frequently claimed this as a connection between Iraq and Al Qaeda for years after being debriefed to the contrary.

Point: Iraq never sought fissile material in Africa, or as far as we know anywhere else during the Bush Administration. Yet, Dick Cheney and other members of the Bush administration, including G.W., continued to proclaim the truth of this for more than a year after Ambassador Joseph Wilson proved this to be untrue. Oddly enough, it was the Vice-President’s office who asked this to be validated and had sent Ambassador Wilson to Africa and received for validation: “absolutely untrue, provably so.” However, in speeches throughout the country the administration continued to claim it to be true. They even included this outright lie in the State of the Union Address.

Point: The administration continued to assert the Iraqis had mobile factories that could make biological weapons long after they knew this not to be the case. The Iraqi defector codenamed: ‘Curveball’ was discredited and this was known by the Whitehouse, as is corroborated in writing.

Point: The Whitehouse continued to claim Iraq had provided Al Qaeda with chemical and biological weapons training even after they knew this to be untrue. The Defense Intillegence Agency informed the Whitehouse that the source of that information was almost certainly lying.

Need I go on? Dishonest and reprehensible indeed Dick.